Find a tea subscription you’ll want to keep
Loyaltea compares tea subscriptions from Sweden and the Nordics to the UK, the USA and beyond, and explains the tea inside them: where it grows, how it is made, and how to brew and taste it.
Six kinds of tea, by the colour of the cup
Tea subscriptions to start with
A handful from our full list, covering Sweden, Finland, Denmark, Europe and Japan. Each link opens the seller’s sign-up page.
Ehsans & Pappas Tehus
Sweden100 g loose tea a month: mixed, black, green or herbal
399 SEK per term
Go to Ehsans & Pappas Tehus (opens the seller’s site in a new tab)Mr. Salwator
Sweden2 × 50 g loose tea a month: mixed, black, green or herbal
399 SEK per term
Go to Mr. Salwator (opens the seller’s site in a new tab)Tesällskapet
SwedenOne exclusive seasonal tea a month
2,500 SEK for 12 months
Go to Tesällskapet (opens the seller’s site in a new tab)Teepolku
FinlandTwo speciality loose teas a month, 80 g in total
About €18–19 a month
Go to Teepolku (opens the seller’s site in a new tab)A.C. Perch’s Thehandel
DenmarkAny of Perch’s loose teas that you choose
Normal shop prices
Go to A.C. Perch’s Thehandel (opens the seller’s site in a new tab)Teekrone
Rest of Europe6 × 50 g loose tea a month: green, black and fruit
€129 for 6 months
Go to Teekrone (opens the seller’s site in a new tab)La Thé Box
Rest of Europe4 loose teas, plus tea bags and a treat in the larger box
€17.80–€25.80 a month
Go to La Thé Box (opens the seller’s site in a new tab)Tomotcha
Asia40–60 g of one Japanese loose-leaf green tea
Price on the seller’s site
Go to Tomotcha (opens the seller’s site in a new tab)
How a tea subscription works
Choose a shop and a style
Most subscriptions let you pick a direction, such as green, black, herbal or a mix. Start with shops that deliver to your country.
Pick a length
Prepay for 3, 6 or 12 months, or choose a monthly plan you can cancel. Prepaid plans also make good gifts.
Get tea in the post
A parcel arrives each month, usually with notes on where each tea comes from and how to brew it.
Taste, and adjust
Notice what you like. Our tasting guide helps. Then steer your plan towards more of it.
The tea guide
Six long reads on the world’s favourite drink after water, from a single shrub in south-west China to the cup on your table.
What tea is
One plant, six families. How a leaf from Camellia sinensis becomes everything from a pale white tea to a smoky black.
A short history of tea
From medicine in ancient China to Swedish East India ships and the British teapot: five thousand years in one long read.
The six types of tea
White, green, yellow, oolong, black and dark tea, plus the blends and herbal infusions that sit alongside them.
How to brew tea
Water, temperature, time and leaf. The four things that decide whether your cup is sweet or bitter, and a table to keep by the kettle.
How to taste tea
Look, smell, slurp. How professional tasters work, and the words that help you notice more in every cup.
Choosing a tea subscription
How much tea you actually need, loose leaf or bags, shipping and customs, and the small print to read before you sign up.
Why a tea subscription?
Supermarket tea is made to taste the same every time. That is its strength, and its limit. Tea itself is anything but uniform: the same bush gives a different cup in spring and autumn, a garden on one side of a valley tastes different from one on the other, and a skilled tea maker can coax flowers, fruit or honey out of a leaf with nothing added.
Specialist tea shops exist to find those teas. A subscription is the easiest way to taste their work regularly: a few carefully chosen teas each month, fresh, with notes on where they come from and how to brew them. Over a year you might travel from a Darjeeling first flush to a Taiwanese oolong, a Japanese sencha and an aged pu-erh, without leaving your kitchen.
Loyaltea exists because finding those subscriptions is harder than it should be. Many Nordic shops offer one, but only deliver within their own country, and international boxes can come with customs charges and long delivery times. So we list what is available, what it costs and where it delivers, and link straight to the seller.
Questions about tea subscriptions
What is a tea subscription?
A regular delivery of tea by post, usually once a month. Some send a surprise selection chosen by the seller, others let you choose a style such as green, black or herbal, and some simply re-send your favourite teas on a schedule.
How much does a tea subscription cost?
In Sweden most plans cost roughly 100–200 SEK a month, often paid upfront for 3, 6 or 12 months. European boxes are usually €18–28 a month. Premium and imported subscriptions cost more, and shipping from outside the EU can add customs charges.
Can I cancel whenever I want?
It depends on the plan. Prepaid plans, common in Sweden and Finland, end by themselves after the period you paid for. Rolling monthly plans, common in Denmark and Norway, continue until you cancel, usually with a cut-off date before each delivery.
Can I give a tea subscription as a gift?
Yes, and prepaid plans make the easiest gifts because there is nothing for the recipient to cancel. Check that the seller delivers to the recipient’s country; most Nordic shops only deliver within their own.
Does Loyaltea sell tea?
No. Loyaltea is an independent guide. Every link goes to the seller’s own site, where you sign up and pay directly.